Campaign driven creative direction for events, model year product launches, digital marketing campaigns, and micro-sites.
Campaigns: Dark Custom Launch, MY09 – MY11, 110th Anniversary Celebration, H-D Ink, Ride True, Ride Easy, Super Ride, Find The One, H-D Motorclothes, Women Riders, etc.
Hands on: art direction, brand strategy, UX/UI design, content creation, broadcast production, photo production, digital production, outdoor, exhibit design, graphic design, illustration, new business pitches, presentations, etc.
Roles and Achievements:
Associate Creative Director – Carmichael Lynch
- Executed campaign driven conceptual thinking
- Partnered with Account and Strategy teams to deliver work that solved complex business problems
- Provided art direction, graphic design, illustration, branding and other marketing related problem-solving activities for digital, print, broadcast media and events
- In addition to other award-winning campaign initiatives I worked on for Harley-Davidson, I played a significant role in the creation of “Dark Custom”, their most successful marketing campaign to date.