IND2_670Solidifying the vision of the collective imagination on any project is a tall order. However, establishing the visual style and brand voice with which you tell your story is critical to your brand’s success. Consistency across all channels makes for a seamless experience at every interaction—from trade shows and point-of-purchase display to promotions and UX/UI.  It’s what I look for in the brands I support and the types of experiences I aim to deliver in my own work.